Cost optimization in
e-commerce Part 3:
Using sales & logistics data

Running a successful online store means always being up to date: be it the latest trend, the most important tools or keeping an eye on the increasing competition. This also applies to your own data. It is worth taking a step back from time to time to rethink and optimize your setup and thus save costs. In this blog article, you can find out the best way to do this and which data is particularly interesting for you.

Table of contents

• 1. 1. Use sales insights to optimize costs
     2. Logistics dashboard for optimized inventory management
     3. Conclusion

Use sales insights to optimize costs

An effective approach to cost optimization in e-commerce is to use sales insights to focus on products that are selling particularly well while slowly removing slow sellers. Every unsold product in stock costs money, whether it's through storage costs or capital commitment. By using your store system to analyze sales data, you can identify trends and adjust your stock levels accordingly. Top sellers, i.e. products that are selling well, should be placed prominently and reordered if necessary, while slow sellers, also known as "shelf warmers", can be specifically advertised or reduced in price to promote their sale and minimize stock levels.

Logistics dashboard for optimized inventory management

Another important aspect of cost optimization in e-commerce is inventory management. Efficient inventory management allows you to optimize stock levels, reduce unnecessary storage costs and at the same time ensure that you always have the right products in stock to meet customer demand. This is where a logistics dashboard comes into play. By integrating logistics data into a clear dashboard, you can keep track of your stock levels, track delivery times and reorder in good time. In this way, you avoid overstocking and bottlenecks and optimize your inventory, which has a direct impact on your costs.

Conclusion

The use of sales and logistics data is a decisive factor for cost optimization in e-commerce. By using sales insights to optimize your product placement and eliminate slow sellers, as well as a logistics dashboard for efficient inventory management, you can reduce your expenses and increase your profitability. Through the targeted use of data, you can make informed decisions and allocate your resources efficiently to ensure long-term success.

Are you still looking for the right overview for your logistics processes?
The Warehousing1 Dashboard shows you everything at a glance. See for yourself!